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4.8 stars1,000+ users

The first smart assistant for seniors

Keep your loved one close with Sam.

Backed by leading experts from

Rupa Health
Columbia University
Bill & Melinda Gates Foundation
Georgetown University
Stanford University

Designed for seniors & families

Sam keeps your loved one connected and brings peace of mind to the whole family.

Daily check-ins

Know what's going on, even when you can't be there. Sam checks in with your loved one every day through a guided conversation, then shares updates with your family.

Sam checking in with an older adult in the kitchen.

Reminders

Sam reminds your loved one out loud to take medication, keep appointments, and stay on top of everyday routines.

An older adult taking medication beside Sam at home.

Messages and calls

Call and send messages straight through Sam. Only approved contacts can reach your loved one, blocking all scam calls.

Sam speaking on a kitchen counter beside bowls of food.

1,000+ families love Sam

We built Sam with the support of seniors and families across the United States.

There's not a lot at home to keep my grandpa's mind sharp. Sam changed that. I watched him joke and tell stories, lighting up when Sam would quip back in our native language.

Soorya I., California

I was always anxious something would happen and I wouldn't know. Sam has been a lifesaver in checking in with my mom. I visit once a week but now I joke I'm there all the time!

Michael P., California

Before my mom's memory started fading, we used to call every day. I was very worried how to stay in touch. Sam has been a gift and she always tells me how much she likes it! πŸ€—πŸ€—

Grace P., Georgia

Engaging for seniors. Peace of mind for the family.

Seniors have spent 3,700,000 minutes with Sam.

A grandma watering the flowers in her garden.

Fun conversations

Sam can answer questions and start conversations, providing an alternative to passive TV.

The Sam app daily summary showing Sandra is doing well today.

Daily summaries

Get a snapshot of how your senior is doing every day using the Sam App.

A grandma reading beside Sam and a green reading lamp.

Music, news, radio

Ask Sam to play anything you want with just your voice.

The Sam app showing cognitive accuracy and trends over time.

Track cognitive wellness

Monitor your senior's cognitive accuracy over time.

Stopping By Isn't Enough

We looked at the numbers for our loved ones.

63%

of U.S. adults 65+ forget to take doses of their medication.

Source: Alaska State Legislature

58%

of waking hours for U.S. adults 65+ are spent alone.

Source: Pew Research Center

The three founders of Sam together in San Francisco

From three grandkids

We weren't trying to build a product. We just wanted to take care of our grandparents.

Our grandparents loved us into this moment, and loved us into who we are today. We created Sam as a way of giving back to them, as a way of staying connected with them, and as a way of keeping them safe, happy, and healthy.

Put simply, we built Sam for our loved ones. Now, we'd love to bring Sam to your family too. See you soon!

Audrey, Jenny, Kai

NEW: Watch the film

We built Sam for our own grandmother. Watch the 1-minute short film we made about her.

❀️ 5,000,000+ views and counting...

Our Story

  1. A childhood family photograph with three generations together.

    Meet my grandmas

    I was born in San Francisco and grew up in a big family with three grandmas! They’re my biggest inspirations. They made me who I am today.

  2. A grandma and family holding a smiling baby.

    Battling Alzheimer’s

    When I was 13, one of my grandmas was diagnosed with Alzheimer’s. A year after that, she forgot my name. It was the worst moment of my life.

  3. Low Library and the steps at Columbia University in New York.

    Moving across the country

    I got into my dream school in New York! But it meant leaving my grandma. So I started building a way to stay close, no matter how far I was.

  4. The Sam team building early robots together in the office.

    Our project went VIRAL

    1 million people on the internet saw my project and told me to keep going! I realized tons of families needed what I was working on.

  5. The team assembling Sam robots in the workshop.

    1,000+ families served

    I got together with my best friends and we sold out 1,000+ Sams right from my grandma’s house. It wasn’t easy! But we learned a lot and made tons of seniors happy.

  6. The three Sam founders together at the Golden Gate Bridge.

    For every loved one

    We’re on a mission to bring a smile to every senior’s face. We think tech has left the people who matter most behind. We’re going to fix that. This is just the beginning!

Real seniors, real stories.

A gallery of seniors with Sam.

β˜…β˜…β˜…β˜…β˜… Sara (76) uses Sam to manage her daily routine.
Kathie holding Sam
β˜…β˜…β˜…β˜…β˜… Kathie uses Sam to send messages to family.
A grandfather talking with Sam at home
β˜…β˜…β˜…β˜…β˜… [Grandpa] uses Sam to play news and music.
β˜…β˜…β˜…β˜…β˜… Co-creator Jenny building the product for her grandma.
A woman sitting with Sam at her dining table
β˜…β˜…β˜…β˜…β˜… Genevieve uses Sam for medication reminders.
A man holding Sam at a table
β˜…β˜…β˜…β˜…β˜… John uses Sam to read Bible verses.

A simple design. Made for our grandparents.

For your loved one, it starts with a conversation. For your family, the Sam app brings check-ins, reminders, and ways to stay in touch together in one place.

  • Natural, voice-first conversations
  • Calls and messages with family
  • Personalized daily reminders
  • Wellness updates in the free iOS app

Designed specifically for seniors

Just start talking

No screens to read. Your loved one just talks to Sam.

A little help remembering

Set reminders for medication, appointments, meals, and family plans in the Sam app.

Keep up with their day

Daily check-ins, conversation summaries, and cognitive games help your family follow wellness trends and stay connected over time.

Frequently Asked Questions

Using Sam

How does Sam work?

Sam is a smart voice companion, and works through smart conversations that empower your senior living independently to thrive. You can also receive daily reports, set up reminders, and call your senior directly through the Sam app, facilitating peace of mind for the family.

What does Sam actually do?

Sam can do a few things! Firstly, Sam conducts automatic daily check-ins to ensure your senior is doing well. Secondly, Sam can have natural conversations with seniors to provide companionship. Through these conversations, Sam detects any early warning signs or red flags and lets you know immediately, so you can step in when it matters. Sam can also surf the web and share information, so your senior can access the internet without difficulty. Thirdly, Sam has reminders, so seniors never miss a day of medication or a family dinner. Last but not least, Sam has real-time calling and messaging, so you can talk to your senior straight through Sam, removing the hassle of technology for your loved one and bringing the family together. This is a beta version of Sam, but we're a small team that moves fast. If you want a feature added, we can usually ship it within the week.

What does voice-first mean?

Voice-first means that all the senior needs to do is talk to it. It's almost like a home smart assistant. This simplifies the process for them, reduces eye strain from avoiding small screens, and makes Sam super simple to use: meaning that you and your loved one can communicate more, bringing the family together.

Is Sam easy to use?

Yes! No screens, no apps, no buttons. We built this to make technology easy for our grandparents to use. All you need to do is talk to Sam, and Sam will respond!

Setup & the Sam app

What does the setup look like?

Setup is easy and simple. Download the app (iOS only) and pair the device to your internet in two taps!

Is there a Sam app?

There is a completely free iOS app for the family to access wellness reports, view conversation summaries, set up reminders, and call/message your loved one. The app is not required to use Sam, but it makes the experience better for the whole family! The app is meant for your family, not for your senior. There is no Android app as it is currently in development.

Does Sam need to be plugged in?

Yes. Sam is plugged into the wall through a USB-C cable. The cable and brick are provided.

Does Sam require WiFi or the internet?

Yes. You can pair your Sam to the internet in one step.

Languages & sound

What languages does Sam support?

Sam supports Afrikaans, Arabic, Armenian, Azerbaijani, Belarusian, Bosnian, Bulgarian, Catalan, Chinese/Mandarin, Chinese/Cantonese, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, Galician, German, Greek, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Italian, Japanese, Kannada, Kazakh, Korean, Latvian, Lithuanian, Macedonian, Malay, Māori, Marathi, Nepali, Norwegian, Persian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tamil, Thai, Filipino/Tagalog, Turkish, Ukrainian, Vietnamese, and Welsh. If you have a language that's not on the list, reach out and we'll see if we can add it for you!

How loud is Sam?

Sam has a maximum volume of ~95 decibels, which is equivalent to shouted conversation or a loud concert. For reference, a normal, non-shouted conversation is around 60 decibels.

What is the maximum volume of Sam?

We designed Sam to have a wide range of volumes so every senior can use Sam. The maximum volume of Sam is 95 decibels, roughly equivalent to a shouted conversation or headphones on maximum volume.

Privacy & care

How is privacy protected?

We are proud to be privacy-first and privacy is very important to us. We are certified as compliant under the Health Insurance Portability and Accountability Act, which means that we adhere to national standards for protecting sensitive patient health information. As much data as possible is processed locally, so it never leaves your home. All your data is encrypted and we never store or see it. We're not a big corporation that needs to harvest your dataβ€”we're just three grandkids working on our passion. We believe privacy is more important than ever, and it's our mission to deliver a safe and secure experience to you and your family.

Is Sam a medical or clinical device?

No, Sam is not a medical or clinical device. Sam will not diagnose medical conditions, nor will Sam act in place of a therapist or doctor. While Sam does provide valuable insight into your loved one's general wellness and trends over time based on non-medical, non-clinical analysis, your family should not refer exclusively to Sam for evaluating your senior's physical or mental condition, as that is not Sam's role. Sam's role is to bring you more awareness of your loved one while bringing the family together.

Orders & returns

Does Sam have a subscription?

No. There is no subscription. In later batches, we may opt to include a subscription, but our promise to you: by joining the Sam family now, you will be grandfathered and your Sam will forever be subscription-free.

Are there free returns?

Yes! Return within a year for a free refund. In the incredibly low chance that your Sam stops working, we'll send you another one for free.

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