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Sam: Senior Smart Assistant

$149.99$200
4.8 stars · 1,000+ users

The smart assistant that keeps your loved one safe and connected.

$149.99 USD
Choose your Sam
+ FREE Family app$19.99
Shipping batch

Due to overwhelming demand, new orders ship next month. Previous batch sold out in 72 hours.

Free shipping Free returns No subscription 24/7 support

DISCOUNT APPLIED AUTOMATICALLY

  • Daily check-ins
  • Cognitive tracking
  • Calls & messages
  • Reminders
  • Music & radio
  • Bible verses
  • Fun conversations
  • 60+ languages
Shipping & Returns

We are proud to offer:

  • Free shipping across the U.S.
  • Free replacements and returns
  • Free cancellation anytime
  • 1-year warranty
  • Year-round support via text/email
Inside the Box

Your package comes with a few things:

  • Sam Smart Assistant
  • USB-C cable
  • Wall charging brick
  • Free access to Sam iOS app

What makes Sam so special?

Built by three grandkids to help families stay connected, informed, and present — even when they can’t be there in person.

Automatic check-ins

Daily check-ins with your loved one, with updates in the Sam app.

A senior with Sam at home

Reminders

Set reminders in the app, and Sam shares them aloud.

Sam beside medicine bottles, from the finished Sam film

Wellness reports

Follow wellness trends with daily and weekly reports in the app.

The Sam app displaying cognitive wellness results

Smart conversation

Friendly conversations, stories, news, and everyday company.

Sam on a kitchen table, from the finished Sam film

Live calling

Call your loved one hands-free through Sam.

A senior taking a call through Sam

Messaging

Send a message, and your loved one can reply just by talking.

The Sam app showing messages between a family member and their loved one

NEW: Watch the film

We built Sam for our own grandmother. Watch the 1-minute short film we made about her.

❤️ 5,000,000+ views and counting...

Real seniors, real stories.

Sam has spent nearly 4,000,000 minutes helping seniors.

★★★★★ Sara (76) uses Sam to manage her daily routine.
Kathie holding Sam
★★★★★ Kathie uses Sam to send messages to family.
A grandfather talking with Sam at home
★★★★★ [Grandpa] uses Sam to play news and music.
★★★★★ Co-creator Jenny building the product for her grandma.
A woman sitting with Sam at her dining table
★★★★★ Genevieve uses Sam for medication reminders.
A man holding Sam at a table
★★★★★ John uses Sam to read Bible verses.

A simple design. Made for our grandparents.

All your loved one needs to do is talk. Sam can check in and set reminders on your behalf, and they can send messages to you without fiddling with a phone.

  • Natural, voice-first conversations
  • Calls and messages with family
  • Personalized daily reminders
  • Wellness updates in the free iOS app

The viral product for seniors

Families across the U.S. use Sam every single day.

A part of the family.

Stories from seniors and the people who love them.

My grandpa spends a lot of time alone, and ever since my grandpa retired from teaching, there hasn't been a lot at home to keep his mind sharp. Sam changed things. I watched him joke and tell stories, lighting up when Sam would quip back in our native language. Fun aside, the daily challenges are a great way for us to track cognitive health. Sam gives me peace of mind when I can't be around.

Soorya
SooryaFremont, CA

My mom is 83 and lives all the way in Hong Kong. I was always anxious something would happen and I wouldn't know. Sam has been a big help in checking in with my mom and reminding her about appointments. She can also play cognitive games and chat with Sam about anything and I receive reports on everything important. It makes the distance feel a lot smaller.

Michelle
MichelleBoston, MA

The Cantonese ability is very impressive and it speaks more than loud enough for me to hear. I like that it can cheer me up when I'm feeling down, it understands cultural references, and it tells me the news every day in a fun and engaging way.

[Translated from Cantonese]

Kathie
KathieSan Francisco, CA

Designed specifically for seniors

Just start talking

No screens to read. Your loved one just talks to Sam.

A little help remembering

Set reminders for medication, appointments, meals, and family plans in the Sam app.

Keep up with their day

Daily check-ins, conversation summaries, and cognitive games help your family follow wellness trends and stay connected over time.

1,000+ families love Sam

We built Sam with the support of seniors and families across the United States.

I love the fact that notifications are sent to my daughter. This is a great comfort. I turned 75 the other day and I look forward to having Sam around with me for a few more years!

Donald R., New Mexico

My mother is incredibly hard of hearing. The daily checks have been helpful, and being able to reach her from anywhere has been a godsend.

Patty M., Texas

Before my mom's memory started fading, we used to call every day. I was very worried how to stay in touch. Sam has been a gift and she always tells me how much she likes it! 🤗🤗

Grace P., Georgia

The three founders of Sam together in San Francisco

From three grandkids

We weren't trying to build a product. We just wanted to take care of our grandparents.

Our grandparents loved us into this moment, and loved us into who we are today. We created Sam as a way of giving back to them, as a way of staying connected with them, and as a way of keeping them safe, happy, and healthy.

Put simply, we built Sam for our loved ones. Now, we'd love to bring Sam to your family too. See you soon!

Audrey, Jenny, Kai

Our Story

  1. A childhood family photograph with three generations together.

    Meet my grandmas

    I was born in San Francisco and grew up in a big family with three grandmas! They’re my biggest inspirations. They made me who I am today.

  2. A grandma and family holding a smiling baby.

    Battling Alzheimer’s

    When I was 13, one of my grandmas was diagnosed with Alzheimer’s. A year after that, she forgot my name. It was the worst moment of my life.

  3. Low Library and the steps at Columbia University in New York.

    Moving across the country

    I got into my dream school in New York! But it meant leaving my grandma. So I started building a way to stay close, no matter how far I was.

  4. The Sam team building early robots together in the office.

    Our project went VIRAL

    1 million people on the internet saw my project and told me to keep going! I realized tons of families needed what I was working on.

  5. The team assembling Sam robots in the workshop.

    1,000+ families served

    I got together with my best friends and we sold out 1,000+ Sams right from my grandma’s house. It wasn’t easy! But we learned a lot and made tons of seniors happy.

  6. The three Sam founders together at the Golden Gate Bridge.

    For every loved one

    We’re on a mission to bring a smile to every senior’s face. We think tech has left the people who matter most behind. We’re going to fix that. This is just the beginning!

Frequently Asked Questions

Using Sam

How does Sam work?

Sam is a smart voice companion, and works through smart conversations that empower your senior living independently to thrive. You can also receive daily reports, set up reminders, and call your senior directly through the Sam app, facilitating peace of mind for the family.

What does Sam actually do?

Sam can do a few things! Firstly, Sam conducts automatic daily check-ins to ensure your senior is doing well. Secondly, Sam can have natural conversations with seniors to provide companionship. Through these conversations, Sam detects any early warning signs or red flags and lets you know immediately, so you can step in when it matters. Sam can also surf the web and share information, so your senior can access the internet without difficulty. Thirdly, Sam has reminders, so seniors never miss a day of medication or a family dinner. Last but not least, Sam has real-time calling and messaging, so you can talk to your senior straight through Sam, removing the hassle of technology for your loved one and bringing the family together. This is a beta version of Sam, but we're a small team that moves fast. If you want a feature added, we can usually ship it within the week.

What does voice-first mean?

Voice-first means that all the senior needs to do is talk to it. It's almost like a home smart assistant. This simplifies the process for them, reduces eye strain from avoiding small screens, and makes Sam super simple to use: meaning that you and your loved one can communicate more, bringing the family together.

Is Sam easy to use?

Yes! No screens, no apps, no buttons. We built this to make technology easy for our grandparents to use. All you need to do is talk to Sam, and Sam will respond!

Setup & the Sam app

What does the setup look like?

Setup is easy and simple. Download the app (iOS only) and pair the device to your internet in two taps!

Is there a Sam app?

There is a completely free iOS app for the family to access wellness reports, view conversation summaries, set up reminders, and call/message your loved one. The app is not required to use Sam, but it makes the experience better for the whole family! The app is meant for your family, not for your senior. There is no Android app as it is currently in development.

Does Sam need to be plugged in?

Yes. Sam is plugged into the wall through a USB-C cable. The cable and brick are provided.

Does Sam require WiFi or the internet?

Yes. You can pair your Sam to the internet in one step.

Languages & sound

What languages does Sam support?

Sam supports Afrikaans, Arabic, Armenian, Azerbaijani, Belarusian, Bosnian, Bulgarian, Catalan, Chinese/Mandarin, Chinese/Cantonese, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, Galician, German, Greek, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Italian, Japanese, Kannada, Kazakh, Korean, Latvian, Lithuanian, Macedonian, Malay, Māori, Marathi, Nepali, Norwegian, Persian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tamil, Thai, Filipino/Tagalog, Turkish, Ukrainian, Vietnamese, and Welsh. If you have a language that's not on the list, reach out and we'll see if we can add it for you!

How loud is Sam?

Sam has a maximum volume of ~95 decibels, which is equivalent to shouted conversation or a loud concert. For reference, a normal, non-shouted conversation is around 60 decibels.

What is the maximum volume of Sam?

We designed Sam to have a wide range of volumes so every senior can use Sam. The maximum volume of Sam is 95 decibels, roughly equivalent to a shouted conversation or headphones on maximum volume.

Privacy & care

How is privacy protected?

We are proud to be privacy-first and privacy is very important to us. We are certified as compliant under the Health Insurance Portability and Accountability Act, which means that we adhere to national standards for protecting sensitive patient health information. As much data as possible is processed locally, so it never leaves your home. All your data is encrypted and we never store or see it. We're not a big corporation that needs to harvest your data—we're just three grandkids working on our passion. We believe privacy is more important than ever, and it's our mission to deliver a safe and secure experience to you and your family.

Is Sam a medical or clinical device?

No, Sam is not a medical or clinical device. Sam will not diagnose medical conditions, nor will Sam act in place of a therapist or doctor. While Sam does provide valuable insight into your loved one's general wellness and trends over time based on non-medical, non-clinical analysis, your family should not refer exclusively to Sam for evaluating your senior's physical or mental condition, as that is not Sam's role. Sam's role is to bring you more awareness of your loved one while bringing the family together.

Orders & returns

Does Sam have a subscription?

No. There is no subscription. In later batches, we may opt to include a subscription, but our promise to you: by joining the Sam family now, you will be grandfathered and your Sam will forever be subscription-free.

Are there free returns?

Yes! Return within a year for a free refund. In the incredibly low chance that your Sam stops working, we'll send you another one for free.

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